At Redbubble we are about supporting the communities that love creating. Whether the creation is web products, set work or any engaging experience, it doesn’t matter. It’s our commitment to foster and nurture those that are passionate.
Craig and Ed the team at LAST work hard to get great speakers and sponsors that live and breathe product and if you have attended, you’d understand it’s a great day.
Redbubble has had staff going to this conference for a couple of years now, but this year we stepped it up with a Silver sponsorship. This was our way of giving back to a community that has given so much to us. Besides, our very own Ivan Vysotsky was chosen to present on the topic of A/B testing and experimentation, which was a pleasant surprise.
When we sponsor any event, we don’t take it lightly, and we want to represent ourselves as accurately as possible.
We try to lead by example, especially when one of our own is presenting on how we roll. As a group we knew we wanted to represent our artists, our products and the creative spirit that goes on behind the scenes. We also wanted to demonstrate the user research techniques that we use that contribute to how we make decisions.
It was important to us to have a presence that was in-line with that.
After all that considered:
- We built a wall of artist designs on products that we sell at Redbubble.
- Commissioned a design from Redbubble Artist Bobby Baxter for the official LAST Conference t-shirt and Redbubble information flyer.
- Bought 500 stickers to support a wide range of artists from around the globe, while showcasing their work to the attendees.
- Had 5 team members testing the findability of designs and products on our site, using conference attendees.
With the ground work done, we set up the stand and it looked great!
As people arrived, they asked more about us and learning about what we did. It was a perfect opportunity to educate those interested about what we were all about. The response was overwhelming.
The tees went like hot-cakes, we exceeded the amount of user testing we had planned, had good engagement on social media and even had people interested in working for us. Not only that, but all the user testing identified consistent themes that have resulted in projects for the team. So we were stoked with the results and are excited for the future.
This had all happened before Ivan had presented his talk on Experiment-driven Product. This gave us an opportunity to go and see what he had to say and how the audience reacted. As always the audience had many questions and were curious about the ways they could introduce such testing in their teams.
This pretty much brought us to the end of the day. Like most projects at Redbubble, this project had ideating, planning, iteration, execution and naturally, a retrospective.
So we packed up, had a beer to talk about the day, we regathered the team over the next week to talk about the results and how we could improve on future events. We really do live and breathe this process day-to-day and are continually improving. We’ve found this to be the best way to produce great results.
Also, a special thanks to Ernest.Studio for helping us with awesomely designed stand lighting and furniture!