Redbubble recently hosted an event called “How do you manage products?” in conjunction with Product Anonymous (a Melbourne based product group), with a focus on the art of product management, both from a digital and physical perspective. Redbubble welcomed speakers from Redbubble, Envato & Zendesk and played to a packed house of over 70 people.
Redbubble is a two-sided marketplace with over 350,000 Artists, 13 Million designs, delivering to over 236 countries. This involves physical product development and digital product development, building a world-class digital user experience.
Vicki & Nick talked through the advantages the RB model has over traditional retail, e.g. low stock held, low capital costs, we handle logistics & customer service for customers and artists, and have a flow of new designs created everyday.
They then talked through the similarities of digital versus physical – customer focussed, need for the business & product strategies to be aligned, metrics to target, building financial plans, product launch and learning from each delivery.
Some of the key differences outlined were:
- Physical – must put more time into planning, development, sampling, because the product must work for 13M artworks
- Digital – Instant feedback is a key difference and advantage here. To be able to use AB tests, or quick and dirty versions.
- Physical – Based heavily on external market, trends and insights (Macro)
- Digital – Analytics, effect on user behaviours (Micro)
- Physical – Sales & Profit
- Digital – Numerous KPIs, different ways to cut data (which can be paralysing)